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Reaching Millennials: Life Stage Trumps Age
There’s a lot of chatter among marketers about Millennials — what a huge and important segment they are, that they have different demands and expectations than generations before them, how they use...
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More to Love: Take Advantage of Senior-Level Consultants
I feel very fortunate to have had the opportunity to work for some of the world’s best brands, alongside exceptionally innovative, interesting and smart people. I’ve seen companies, products, and...
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Finding That Next Great Job Opportunity
As I wrap up one marketing consulting project and begin looking for the next, I find that the sheer number of what I call “potential opportunities” makes my head spin. A close relative of information...
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